Big Brother on Channel 5 will be Sponsored by Skin-Care brand Freederm across 2011, in a multi-million pound deal to Sponsor the show.
Freederm will be put across Celebrity Big Brother, Big Brother and Big Brother's Bit On The Side when it returns this in a few weeks.
Freederm will be the front of all Big Brother Advertising starting with the first Advert which airs Tonight at 9:56 on Channel 5. Freederm have previously sponsored Big Brother in Big Brother 11 and Ultimate Big Brother during the last year of the show on Channel 4.
Virginia Mellis, brand manager at Freederm, said: “Freederm is a brand that wants to be associated with fresh, modern and innovative partners. In Channel 5 and Big Brother we have achieved that objective.”Nick Bampton, commercial sales director of Channel 5, said: “Big Brother is a unique fame-building property and in Freederm we have found a likeminded organisation that believes in the value of a broader partnership arrangement.”Examples of the adverts used last year for Big Brother can be found here
Freederm will be put across Celebrity Big Brother, Big Brother and Big Brother's Bit On The Side when it returns this in a few weeks.
Freederm will be the front of all Big Brother Advertising starting with the first Advert which airs Tonight at 9:56 on Channel 5. Freederm have previously sponsored Big Brother in Big Brother 11 and Ultimate Big Brother during the last year of the show on Channel 4.
Virginia Mellis, brand manager at Freederm, said: “Freederm is a brand that wants to be associated with fresh, modern and innovative partners. In Channel 5 and Big Brother we have achieved that objective.”Nick Bampton, commercial sales director of Channel 5, said: “Big Brother is a unique fame-building property and in Freederm we have found a likeminded organisation that believes in the value of a broader partnership arrangement.”Examples of the adverts used last year for Big Brother can be found here