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The first product placement for Celebrity Big Brother has been revealed. Channel 5 have signed on to a product placement deal with Touchstone Pictures for Celebrity Big Brother.
The Deal will see horror remake, Fright Night shown to Celebrities inside the Big Brother House. The deal will also see a competition for three viewers to see the Film inside the House with the Celebrity Housemates. ‘To get this campaign on air has required an immense amount of collaboration from Carat, Endemol and different teams within Northern & Shell. We’re very proud to be part of this media first.’
Celebrity Big Brother o